Official Brand Document
BUZZ BEE
CLEANING
Brand Guidelines
01
Brand Overview
These guidelines ensure every touchpoint of Buzz Bee Cleaning communicates a single, consistent, unmistakable identity. Consistency is the foundation of luxury brands.
Our Brand Promise
Buzz Bee Cleaning delivers a luxury cleaning experience powered by trusted, trained Sudanese professionals. We make Lebanese homes and offices spotless, secure, and sparkling — with the care and discretion that a fine home deserves.
Brand Personality
| Trait | What It Means | How It Shows Up |
|---|---|---|
| WARM | We care about people's homes as if they were our own | First names, thank-you notes, smiling team |
| TRUSTWORTHY | Clients leave home knowing everything is safe | Uniforms, photo reports, consistent team |
| PRECISE | We notice what others miss | 22-point checklist, before/after documentation |
| ELEVATED | A service experience, not just a chore | Branded materials, premium products, elegant visuals |
| RELIABLE | We show up. On time. Every time. | Confirmation messages, punctuality, zero cancellations |
02
The Logo
The Buzz Bee Cleaning logo combines a friendly, professional bee mascot with a warm handwritten wordmark. The mascot communicates approachability, hard work, and precision.
Primary — White Background
On Dark — Approved
On Cream — Approved
On Gold — Accent Use: Yellow
Logo Anatomy
| Element | Description | Brand Role |
|---|---|---|
| 🐝 Bee Mascot | Friendly cartoon bee with expressive face and white gloves | Humanizes the brand; signals hard work and care |
| 🪥 Scrub Brush | Gold/amber brush in left hand, active cleaning pose | Signals the service — cleaning done right |
| 🪣 Bucket | Blue bucket with white foam in right hand | Reinforces cleaning context; adds the blue accent color |
| 👘 Apron | Yellow and white striped apron with a star on the pocket | Signals professionalism; the 'uniform' of the brand |
| ✨ Sparkles | Gold + blue 4-pointed stars surrounding the mascot | Communicates the spotless, sparkling result |
| 💧 Water Drops | Blue water/splash elements at the base | Energy, freshness, cleanliness |
| ✍️ Wordmark | Handwritten 'BuzzBee' in honey gold | Warmth, personality, memorability |
Minimum Size
| Usage | Min Width | Min Height |
|---|---|---|
| Digital (screen) | 120px | 120px |
| Print (physical) | 2.5 cm | 2.5 cm |
| Embroidery (uniform) | 4 cm | 4 cm |
| Favicon / App icon | 32px | 32px — mascot only |
Clear Space Rule
Always maintain a minimum clear space equal to the height of the letter "B" in "BuzzBee" around all sides of the logo. Never allow other elements to invade this protected zone.
03
Logo Do's & Don'ts
The logo has been carefully designed. Altering it in any way undermines the consistency and professionalism of the brand. Always use original logo files.
✓ Do
Use the logo on white, cream, or dark solid backgrounds✗ Don't
Place the logo on busy, patterned, or photographic backgrounds✓ Do
Use the logo at full color (gold + black + blue) wherever possible✗ Don't
Change any of the logo colors or make the bee a different color✓ Do
Maintain the logo's original proportions when resizing✗ Don't
Stretch, squish, skew, or warp the logo in any direction✓ Do
Use the full logo (mascot + wordmark) as the primary version✗ Don't
Separate the mascot from the wordmark without approval✓ Do
Use high-resolution PNG for digital; vector SVG/PDF for print✗ Don't
Add drop shadows, gradients, outlines, or effects to the logo✓ Do
Use the mascot-only version for app icons and small embroidery✗ Don't
Recreate or redraw the logo from memory or screenshots04
Color Palette
Every color is derived directly from the logo. Do not introduce colors outside this palette. Consistency in color is one of the most powerful tools for brand recognition.
Primary Colors
Honey Gold
#E8A020
Primary brand color. Logo text, headings, CTA buttons, borders. The hero color.
Rich Black
#1C1C1C
Bee stripes, outlines, primary dark text, dark backgrounds, headers.
Bee Blue
#5BB8D4
Bucket, water accents. Secondary highlights, icon accents, freshness cues.
Secondary / Support Colors
Deep Amber
#C47D08
Darker gold for hover states and shadows.
Honey Cream
#FFFBF0
Page backgrounds, card fills. Never pure white for print.
Clean Ivory
#F5F5F0
Section dividers, table alternation.
Slate Gray
#666666
Secondary body text, captions, footnotes.
Color Combination Rules
| Combination | Approved? | Notes |
|---|---|---|
| Honey Gold on White / Cream | YES ✓ | Primary brand look. Most common and preferred. |
| Rich Black on White / Cream | YES ✓ | Body text, headings. Always readable. |
| White on Rich Black | YES ✓ | Dark backgrounds — premium, elegant look. |
| Gold on Rich Black | YES ✓ | Maximum impact. Use for hero sections and posters. |
| Bee Blue as accent | YES ✓ | Icons, highlights — never as dominant color. |
| Gold on Gold / Yellow | NO ✗ | Zero contrast. Never use. |
| Blue as primary / dominant | NO ✗ | Blue is an accent only. Overuse dilutes the gold identity. |
| Red, green, purple, etc. | NO ✗ | Outside the palette. Never introduce new colors. |
05
Typography
Two font families create a balance between luxury elegance and clean readability across all brand communications.
Cormorant Garamond
Headlines & DisplayLuxury
Lives
Clean.
Lives
Clean.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Light 300 — Airy elegance Display / Hero
Regular 400 — Readable luxury H2 / Body serif
SemiBold 600 — Authority H1 / Headings
Bold Italic — Pull quotes Featured text
Montserrat
Body Copy & UISPOTLESS.
TRUSTED.
ALWAYS.
TRUSTED.
ALWAYS.
abcdefghijklmnopqrstuvwxyz
Light 300 — Captions, labels Small text
Regular 400 — Body paragraphs Main content
SemiBold 600 — Subheadings Cards, UI
ExtraBold 800 — CTAs, stats Buttons, impact
Type Size Hierarchy
LevelSpecificationPreview
Display
Cormorant 300 · 72px
Luxury
H1
Cormorant 600 · 44px
Brand Guidelines
H2
Cormorant 400 · 32px
Section Heading
H3
Montserrat 700 · 18px
Sub Section Title
Body
Montserrat 400 · 16px
All paragraph and body text content
Caption
Montserrat 300 · 12px
Photo captions and footnotes
06
Visual Style
Photography is the most powerful tool in Buzz Bee's marketing. Before-and-after images drive bookings more than any other content type in the Lebanese market.
| Category | What to Shoot | How to Shoot It |
|---|---|---|
| Before & After | Same angle, same frame — dirty vs. sparkling result | Use a tripod. Same position both times. Natural lighting only. |
| Team in Action | Staff in full uniform cleaning actively | Candid, real moments. Not posed. Always in uniform. |
| Surfaces & Details | Marble floors, glass, stainless steel, clean counters | Close-up. Show the sparkle. Morning golden light preferred. |
| Lifestyle / Interiors | Beautiful Lebanese homes post-clean | Wide shot, natural light, styled but natural. No clutter. |
| Product / Tools | Cleaning products, brushes, spray bottles branded | Clean cream background. Top-down or 45-degree angle. |
Photography Rules
✓ Do
Shoot in natural daylight — morning golden light preferred✗ Don't
Shoot at night or use harsh overhead artificial light✓ Do
Keep backgrounds clean, uncluttered, and neutral✗ Don't
Include personal valuables in frame without client consent✓ Do
Edit for brightness, contrast, and warmth — consistent look✗ Don't
Over-filter with trendy presets that date quickly✓ Do
Aim for the 'hotel room' aesthetic — fresh, crisp, airy✗ Don't
Use stock photos that look generic or unrelated to LebanonInstagram Feed Aesthetic
| Element | Standard |
|---|---|
| Overall Feed Look | Warm, bright, clean. Alternating: lifestyle / before-after / team / tip |
| Filter / Preset | Warm tones. Slightly elevated whites. Natural saturation. Consistent across all posts. |
| Text on Image | Use Cormorant Garamond or Montserrat only. Gold or White text on dark overlay. |
| Reel Cover | Always design a custom thumbnail with brand colors and a text overlay |
| Story Highlights | Organize into: Services | Before/After | Team | Testimonials | Tips | Offers |
07
Print & Stationery
Professional branded materials that reinforce the Buzz Bee identity at every client touchpoint.
| Material | Specification | When Used |
|---|---|---|
| Business Card | 350gsm matte black or cream. Gold foil bee logo. Rounded corners. | Every client and partner meeting |
| Thank-You Card | Small card left after every clean. Handwritten name if possible. | After every single clean — non-negotiable |
| Invoice Template | Branded PDF. Gold header with logo. Clean table layout. | All B2B and recurring client billing |
| Quote Sheet | A5 branded PDF. Logo top-right. Service items with prices. | Sent via WhatsApp after every inquiry |
| Cleaning Checklist | Laminated A4 card. 22-point checklist. Left on counter post-clean. | Post-clean verification — builds trust |
| Van Wrap | Navy background. Gold bee logo centered. Tagline + phone number. | When company vehicles are acquired |
08
Brand Voice & Tone
Buzz Bee speaks like a trusted friend from a refined background — not a corporate robot. The voice is warm, confident, clean, and aspirational.
Warm, Not Cold
We use first names, thank people genuinely, acknowledge their lives.
"Hi Maya! Your home is in good hands today 🐝"
Confident, Not Arrogant
We know we're the best — but we never brag. We show, not tell.
"Our clients don't worry about clean anymore. They just come home."
Elegant, Not Stuffy
Luxury doesn't mean stiff. We're elevated but approachable.
"Because your home deserves more than clean — it deserves spotless."
Clear, Not Complicated
Simple words. Short sentences. Easy to act on.
"Book today. We handle everything else."
Lebanese, Not Generic
We speak to Lebanese culture — family, trust, discretion, hospitality.
"لأن بيتك يستاهيل أحسن"
Precise, Not Vague
Specifics build trust. We describe what we do, not vague promises.
"22-point checklist. Same team. Every visit."
Words We Use vs. Words We Avoid
Words We Use
- Spotless / Pristine / Immaculate / Sparkling
- Trusted / Reliable / Dedicated / Precise
- Luxury / Premium / Elevated / Exceptional
- Welcome / Care / Home / Family
- Transform / Refresh / Restore / Revive
- Investment (not 'cost') in your home
Words We Avoid
- Cheap / Cheapest (say 'valuable' instead)
- Fast — implies cutting corners
- Maid (say 'cleaning professional')
- Discount / Sale / Promo
- Dirty — when describing a client's home
- Problem / Issue / Complaint
09
Digital Brand Standards
Consistent digital presence across all platforms builds recognition and trust with Lebanese clients who discover Buzz Bee online before they ever book.
Website
| Element | Standard |
|---|---|
| Color Scheme | Cream background. Gold headings. Black body text. Blue accents only. |
| CTA Buttons | Honey Gold (#E8A020) background. White Montserrat Bold. Rounded corners. |
| WhatsApp Button | Green WhatsApp icon, always visible bottom-right on every page — critical for Lebanon. |
| Google Reviews | Embed on homepage. 5-star visual. Updates automatically. |
| Mobile First | 85%+ of Lebanese browse on mobile. Site must be flawless on phone. |
| Footer | Dark background (#1C1C1C). Logo in white/gold. Gold social icons. |
Social Media Profile Standards
| Platform | Profile Photo | Bio / Handle |
|---|---|---|
| Bee mascot on white circle background | @buzzbee.cleaning.lb | Tagline in Arabic + English | |
| Full logo on white/cream background | Buzz Bee Cleaning | Category: Cleaning Service | |
| TikTok | Bee mascot only (circle crop) | @buzzbeecleaninglb | Short snappy bio |
| Google Business | Full logo on white background | Buzz Bee Cleaning | Jounieh / Lebanon |
| WhatsApp Business | Full logo on cream background | Business name: Buzz Bee Cleaning | Catalog with packages |
| Full logo on white background | Buzz Bee Cleaning | Luxury Cleaning Services | Lebanon |
10
Brand Governance
Every piece of content that carries the Buzz Bee name either builds or erodes brand equity. Consistency over time is how brands achieve market leadership in Lebanon.
Can I use a different font?
No. Use Cormorant Garamond and Montserrat only. Arial is the emergency substitute.
Can I use a different color?
No. Only the 8 palette colors defined in Section 04 are approved for use.
Can I modify the logo?
Never. Use original logo files only. No recoloring, stretching, or effects ever.
Can I use stock photos of models?
Avoid. Real team, real results, real clients only. Authenticity wins in Lebanon.
Can I create my own Instagram template?
Yes — but it must use brand colors, approved fonts, and the logo exactly as specified.
Who approves new brand materials?
All new materials (ads, brochures, packaging) must be reviewed before printing or going live.
What if a designer proposes new colors?
Decline politely. The palette is fixed. Consistency = brand value. No exceptions.
What's the single most important rule?
Consistency. One logo. One palette. One voice. Used the same way, every single time.
The Golden Rule
When in doubt — less is more. Clean, simple, consistent communication with the Buzz Bee logo and colors, in the right fonts, will always look more professional than a busy creative experiment. The brand is the bee. Protect it.